A coffee machine can be designed around its technical specifications, or around the person who reaches for it every morning. C+C, a concept by designer Jaka Kordiš, takes the latter approach, using a familiar domestic appliance to examine how a product’s identity changes when its intended user becomes the starting point of the design process.
The project emerged from a one-week intensive industrial design workshop led by Aleks Tatic of Taticdesign Studio. Working from a predefined technical platform, participants were asked to identify a specific user group and develop a product suited to its habits, expectations and lifestyle. The underlying technology was already established; the challenge lay in determining what the finished object should communicate and how it should fit into someone’s daily routine.
Kordiš’s response centres on the relationship between form, colour, materials and detailing. Each decision contributes to a distinct visual identity, giving the machine a sense of purpose beyond its basic function. The design considers the appliance as something encountered repeatedly in a familiar setting, where proportions, surfaces and small tactile details become part of the experience.
C+C also raises a broader question about the role of industrial design in everyday objects. A shared technical foundation can lead to very different outcomes depending on the person a product is intended to serve. By beginning with a defined user rather than an abstract list of requirements, Kordiš turns a short workshop brief into a study of how design can give ordinary routines a more personal character.
Jaka Kordiš online:
Website